The Model

How the Evalesco retainer works in practice.

A practical look at how one fixed monthly retainer is scoped, deployed and measured — and how senior leadership capability flexes around the priorities that matter most.

01 · How the retainer works

One fixed monthly fee. Shaped around your priorities.

Clients engage Evalesco through one fixed monthly retainer. The retainer is shaped around agreed priorities, monthly capacity and the senior capability required.

It does not mean every function is fully deployed at once. It means the client can draw on the right mix of support as the business priorities change — finance, operations, commercial, marketing, AI or founder-level expertise.

02 · How priorities are scoped

From one obvious gap to a connected roadmap.

At the start, Evalesco identifies the primary leadership gap and the connected issues around it.

The work is then prioritised into 30, 60 and 90-day workstreams, with clear ownership of what gets done first and where additional capability is required.

03 · How different functions are deployed

The work matched to the right senior capability.

Some workstreams may be handled by one senior operator with cross-functional expertise. Others may require additional specialist capability.

The model is designed to match the work to the right level of senior support, without forcing the client into separate hires or rigid role boundaries.

04 · Example 30 / 60 / 90-day engagement

An example of how the retainer flexes over a quarter.

First 30 days

Leadership gap assessment, financial and operational review, priority roadmap and quick-win workstreams.

Days 31–60

Model, KPI, operating cadence, commercial review, AI opportunity mapping or marketing positioning depending on priorities.

Days 61–90

Board reporting, execution rhythm, investor readiness, process improvements and ongoing leadership cadence.

Illustrative only. Every engagement is tailored to the company's priorities — not a fixed package.

05 · What is included and what is not

Clear about what the retainer covers — and what it doesn't.

Included

  • Senior fractional leadership capability
  • Monthly priority setting
  • Cross-functional support where required
  • Practical execution and advisory support
  • Regular cadence and accountability

Not included

  • A recruitment marketplace
  • Six full-time executives for one fee
  • Every function fully deployed at once
  • Basic bookkeeping or payroll-only support
  • Generic advice without execution
06 · How success is measured

Outcomes that show the retainer is working.

  • Clearer priorities
  • Better financial visibility
  • Stronger operating cadence
  • Improved investor readiness
  • Better commercial decision-making
  • Practical AI opportunities identified
  • Founder time and focus improved
07 · Who the model suits

Built for companies with connected leadership gaps.

  • Founder-led companies
  • Investor-backed or investor-seeking businesses
  • Seed to Series B companies
  • Companies preparing to raise, scale or professionalise
  • Businesses with connected leadership gaps
  • Companies not ready for a full executive team

Want to see whether the model fits your business?

Book a Discovery Call →

A focused 30-minute conversation. No pressure, no commitment.