Evalesco gives growing companies senior fractional leadership across finance, operations, commercial, marketing, AI and founder-level support — through one fixed monthly retainer. Start with the gap that is costing you most, then draw on the right senior capability as priorities shift.
One retainer. Not six separate hires.
A finance problem is often also a pricing problem. An operations problem is often also a hiring or delivery problem. A marketing problem is often also a positioning, commercial or investor-narrative problem.
Evalesco is built for that reality. One retainer gives you access to the right senior support as the work changes, instead of stacking separate hires or locking into one narrow job title.
Most companies arrive with one obvious gap. The real issue is usually connected to several others.
That is why the model starts with the gap, not the job title.
We map your finance, operations, commercial, marketing, AI and founder priorities.
We agree the highest-impact workstreams for the next 30, 60 and 90 days and beyond.
We match each workstream to the right senior capability.
Support flexes within the retainer as priorities change over time.
You engage Evalesco through one fixed monthly retainer, sized to your priorities and the capacity required.
The point is not access to more titles. It is senior support that follows the work.
Engagements led by Evalesco’s founder across fractional CFO, CCO, COO and CIO-level roles.
Context. A private urgent-care clinic group preparing to scale from a flagship site toward a national network. Clinic unit economics were unvalidated, the financial model could not support an institutional raise, and there was no structured funding narrative for investors.
What we built. Rebuilt the financial model and capital plan, validating clinic unit economics and a scalable multi-site rollout model. Structured the funding narrative, valuation positioning and investor materials for angels, family offices and institutional capital. Designed a joint-venture partnership to open international expansion.
Context. A carbon finance platform needed to commercialise tokenised carbon offset and ESG-linked investment propositions at institutional scale, without an established commercial model, revenue architecture or route to market.
What we built. Structured a joint-venture platform with a UK entertainment group. Led capital strategy, investor engagement and commercial modelling across multiple revenue verticals. Secured strategic data partnerships and designed the ESG investment frameworks, carbon asset architecture and go-to-market strategy.
Context. A deeptech venture converting non-recyclable waste into advanced materials, raising without institutional-grade financial infrastructure. No 3-statement model, limited runway visibility, and burn that was not actively managed.
What we built. Built and owned the 3-statement model, budgeting, forecasting and KPI reporting, translating unit economics into valuation, runway and board-level insight. Led end-to-end capital raising from investor outreach and pitch development through diligence. Delivered cash flow management, runway planning and cost control.
Behind the model is one accountable lead and specialist capability when the work needs it.
Wouter Raasveldt — Founder & Principal
Wouter is a fractional CFO and capital strategy specialist working with founder-led and investor-backed companies on financial modelling, investor readiness, capital strategy and board-level reporting.
He founded Evalesco after holding CFO, COO and CCO-level roles and seeing the same pattern repeat: growing companies rarely need support in just one discipline. Finance, operations, commercial strategy, marketing, AI and founder priorities are usually tightly connected.
Wouter’s own experience spans fintech, SaaS, healthcare, cleantech, blockchain infrastructure, deeptech and carbon finance — turning ambitious growth plans into clearer financial models, stronger investor narratives and more disciplined execution.
Where a workstream needs specialist depth — operations, commercial, marketing or AI — senior capability is brought in from a vetted bench, scoped to the agreed priorities. You do not re-brief a new face or manage a team of contractors.
Farah Cohen is a 4x COO and founder of The Ops Engine™, providing fractional COO leadership for growing brands. She has held COO roles across Cowshed, part of Soho House, and Ocean Bottle, helping consumer, lifestyle and hospitality companies scale with stronger operational discipline.
Colin Fitzpatrick is a commercial operator, technology entrepreneur and AI consultant with 20+ years across Oracle, Salesforce, Dell and HubSpot. He supports founder-led businesses with AI strategy, go-to-market, partnerships and execution across SaaS, AI, web3, digital identity and hospitality technology.
Evalesco brings in senior operators across operations, commercial, marketing, AI and finance. We look for people who can see round the corner of their own discipline — because the problems founders bring us rarely stay in one lane.
We are selective and we do not hold a database for its own sake. If there is a fit, you will hear from us when the work matches.
Join the benchStart with the support the company needs now, not the executive team it may need years from now.
Evalesco is designed for founder-led companies that need senior support across connected leadership gaps, but are not yet ready to hire a full executive team.
A fractional CXO usually gives you senior support in one discipline. That can work well when the problem is isolated, but in growing companies the issue often cuts across several areas. Evalesco gives you the primary support you need, while also allowing the work to flex into connected areas such as finance, operations, commercial strategy, marketing, AI or founder-level support — without adding multiple separate contracts or managing several advisers.
Then that is what we scope. The retainer flexes; it does not force you to use capability you do not need.
Rolling monthly. No long lock-in and no setup fee.
Usually straight after the discovery call.
The retainer gives you access to the senior leadership support your business needs across finance, operations, commercial execution, marketing, AI and founder decision-making. The exact scope is agreed at the start of the engagement and can shift as priorities change, without needing to appoint a separate adviser for every new issue.
Yes. Evalesco is designed to strengthen the team you already have, not replace it unnecessarily. We can work alongside founders, finance teams, accountants, lawyers, agencies and other advisers, while providing a single senior point of accountability across the wider business.
Evalesco is usually a good fit when the business has outgrown ad hoc support but is not yet ready to build a full executive team. It is particularly relevant when finance, operations, commercial execution and founder decision-making are starting to overlap. The initial conversation is used to work out whether you need connected leadership support or a narrower, more specific solution.
A focused 30-minute call to understand your priorities and current gaps. If Evalesco fits, we propose a retainer shape. If it does not, we will tell you.